A logo is the smallest part of it. We build the whole system — positioning, identity, voice and the rules that keep it intact everywhere it appears. A brand that still looks like itself two years later.
What we build
Whether you're a start-up or an established brand needing a face-lift, strategy-driven brand development has your company competing professionally and moving quickly.
Most identities look convincing in a presentation and fall apart in use — the logo works on a deck but not on a coffee cup, the colours look wrong under shop lighting, nobody wrote down which font to use, and within a year every supplier is inventing their own version.
We design for the awkward cases from the start: the tiny app icon, the shop sign at night, the delivery bag, the Arabic lockup. Then we write it all down, so the brand survives contact with everyone who touches it afterwards.
Arabic and Latin lettering are designed together as one system, not bolted on afterwards. In this market a brand that only works in one language is a brand that only works half the time.
Brand books we've written
Every identity we build ships with a guidelines document — so the brand stays intact long after we hand it over.
How it works
We start with the business — what it sells, who buys it, who it competes with and what it wants to be known for. Design decisions made without this are just decoration.
Where the brand sits in its market, what it stands for and how it should sound. Everything visual is judged against this afterwards.
You see moodboards and territories before any logo is drawn — so we agree on the direction while it's still cheap to change.
Logo, Arabic and Latin lockups, colour, typography and the supporting graphic language — tested at the sizes and surfaces it will really appear on.
The whole system written down: how to use it, how not to, with the assets ready for any supplier to work from.
Packaging, print, signage, social templates, campaigns. This is the stage that decides whether a brand actually looks like itself in the real world.
Selected work
Brand systems applied across campaigns, packaging and content.
Questions
Strategy and positioning, the logo and full visual identity, typography and colour system, tone of voice, and a brand guidelines document your team and any future supplier can work from.
Yes. Rebrands are often more delicate than starting fresh, because there's existing recognition worth keeping. We work out what to protect and what to replace before redesigning anything.
Yes — bilingual identity is standard for us. Arabic and Latin lettering are designed to sit together as one system, rather than one being a translation of the other.
Yes, and this is where most brands fall apart. We roll the identity out across packaging, print, signage, social and campaigns — and can keep running it afterwards so it stays consistent.
It depends on scope — how much needs designing and how many rounds of review the business needs. We scope the timeline with you before starting rather than quoting a fixed number.
Tell us about the business and we'll come back with a plan.
