Paid campaigns across every major platform — planned around what a brand actually sells, and measured properly so you can see what the money did. Spend you can account for.
Real accounts, real numbers
Figures taken directly from live client reporting.
What we run
We buy across all the major platforms and let performance decide the mix. A budget that returns on one platform and loses on another should not be split evenly out of habit — we move it to where it earns.
Most of our work is conversion and e-commerce: campaigns optimised against tracked purchases rather than clicks or impressions. We also run app install campaigns, set up so installs can be traced back to the campaigns that produced them.
Adam Star, Wadees Raw Honey and Farah Cosmetics & Perfumes, alongside a number of F&B brands across the GCC.
The part most agencies skip
A campaign you cannot measure is a campaign you cannot improve. We build the measurement layer ourselves rather than hoping the platform defaults are enough.
Pixels installed, verified and actually firing the right events — not just dropped on the page and assumed to work.
One container as a single distribution point, so the site reports each action once and every advertising platform receives it. No duplicate installs, no double-counted revenue.
Product views, add to cart, checkout steps and completed purchases — the whole journey, not just page views.
Replatforming usually resets your pixels and wipes years of audience learning. We have carried existing pixels across a migration intact, writing the custom development where the platform could not do it natively.
On one account we built five customer segments from more than 95,000 real order records, and cleared out over 200 stale audiences that were no longer worth targeting.
Monthly reporting down to individual creatives, so you can see which ads earn and which are quietly draining budget.
How it works
We start inside the existing account — what is running, what is tracked and what is being reported inaccurately. Broken measurement gets fixed before any budget moves.
Pixels, events and audiences are set up properly. Without this, every number that follows is guesswork.
Campaigns are consolidated into a clean structure, audiences built from real customer data, and creative produced by our own team.
Underperforming sets get stopped, winning ones get more budget, and creative is refreshed before fatigue eats the return.
Monthly reporting down to individual creatives, with the decisions we took and what we intend to do next.
Questions
All of the major ones. We plan the mix around where a brand's buyers actually are, then move budget between platforms based on what each returns — rather than committing to one channel by default.
Yes — it's a core part of what we do, for clients including Adam Star, Wadees Raw Honey and Farah Cosmetics & Perfumes, alongside F&B brands. Campaigns are optimised against tracked purchases, not clicks.
Yes, in house. We install and debug pixels, build Google Tag Manager containers, configure full e-commerce event tracking, and can carry existing pixels through a website migration so years of audience history aren't lost.
Yes, including install and in-app event campaigns, with tracking configured so installs can be attributed to the campaigns that produced them.
It's set per client. Budget depends on the business, the goal and what the campaigns are returning, so we scope it around the account rather than applying a fixed package.
Send us the account and we'll tell you what's working and what isn't.
