A beauty brand launched from A to Z. We set the branding direction, built the social platforms and website from scratch, directed the campaign shoot in Spain, designed the PR box and ran the launch — and we still run its social media today.
The numbers
The brief
A launch has no audience, no proof and no history. Everything a customer uses to decide whether a beauty brand is worth trusting has to be created before the first product ships.
We treated it as one build rather than a series of jobs: the identity, the website, the campaign imagery, the PR object and the influencer plan all designed together, so the brand arrived looking established rather than new.
Branding direction and theme, social platforms and website built from scratch, a campaign shoot directed in Spain, a designed PR box, and a PR and influencer campaign that launched the brand in Kuwait. We still run the social media.
This is part of our branding and identity in Kuwait.
How it ran
Identity, theme and the rules that hold it together.
Social presence and site built from nothing.
Directed on location in Spain for the launch imagery.
A designed PR box and a seeded influencer campaign in Kuwait.
Still run month to month by the same team.
The work
Tell us about the business and we’ll come back with a plan.
