One of Kuwait’s most-loved dessert brands, with a following built over a decade of branches across the country. We set the strategy and creative direction — and run it month to month.
The numbers
The brief
A brand this established already has affection from customers. The risk is not being unknown — it is looking different every month, so the feed stops feeling like the shops people already love.
We took the whole thing in-house: one strategy, one creative direction, one team shooting and writing. Seasonal moments are planned before the month starts, so campaigns land on the Kuwaiti calendar rather than chasing it.
Monthly content plans, in-house dessert shoots, seasonal campaigns, PR moments and influencer activations — produced by the same team that writes the captions and answers to the plan.
This is part of our social media management in Kuwait.
How it ran
Positioning, tone and a visual direction the brand can hold all year.
Themes and campaign moments signed off before any shoot happens.
Our own photographers, videographers, editors and designers.
Bilingual copy, seasonal campaigns, PR and influencer activation.
Monthly review against KPIs — the numbers decide what changes next.
The work
“What I appreciate is that they show us the numbers, good or bad, and then tell us what they’re changing because of them. It feels like a partner rather than a supplier.
Tell us about the business and we’ll come back with a plan.
